Marketing Expertise

Our marketing team plays a crucial role in the creation of on-trend and original fragrances.  We combine art & science by analyzing consumer data and translating that into fresh and beautiful aromatic directions for our perfumers to explore.  While inspiration can come from unexpected places, our marketing group keeps a close eye on a variety of sources to keep our customers ahead of the trend.

Value Fragrances & Flavors Proprietary Insights & Research

Global Brand Product Launches

Fashion Developments

Social Media Trends

Color Trends

Lifestyle & Travel

Destination Exploration

Home Interior

Artisan Gourmet & Beverage

Seasonal Inspiration